A Very Hungry Birthday

The Very Hungry Caterpillar

Today officially marks the first day of Spring, which means it’s also time to wish The Very Hungry Caterpillar a very happy 45th birthday!

To mark this very special anniversary, The World of Eric Carle commissioned a Censuswide poll asking 2,000 UK parents and children:

What would the Very Hungry Caterpillar eat today?

Here are just a few of their surprising findings . . .

–       Mediterranean snacks are popular with kids – 1 in 5 children chose olives for the hungry caterpillar to munch on.

–       A third of UK Dads voted for the Very Hungry Caterpillar to eat sushi, which didn’t make the top ten lists of either Mums or children.

–       Cheese strings proved popular with both parents and children. Parents voted it as the 10th top food (41.10%) and the fifth most popular for children (60.3%).

–       Unsurprisingly, parents’ overall top 3 choices were the healthy food options bananas (73.4%), carrot sticks (66.5%) and broccoli (65.7%).

So a healthy diet is on the menu for a 21st Century Hungry Caterpillar, but this was not the only discovery made by The World of Eric Carle. The poll also revealed that not only would UK families choose The Very Hungry Caterpillar as the most memorable book from their childhood, they would also pick it as the No. 1 book to read to their children.

This is what Eric Carle himself had to say about the findings: “I am delighted and honoured that my book The Very Hungry Caterpillar is enjoyed by so many readers in the UK. The story grows out of my long time interest in nature and my own imagination. How wonderful to think about the caterpillar eating cheese strings, sushi and olives! It is tremendously rewarding and heartwarming to know that my book is loved by readers whose own parents enjoyed the same book as children. Thank you friends in the UK and Happy Spring to all!’

And here’s the man himself pontificating about the secret of the book’s enduring appeal.

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